Brevo vs ConvertKit in 2025: Which Email Platform Is Best for You?
Choosing the right email marketing platform is essential for your campaign’s success. Here’s a comprehensive comparison between Brevo (formerly Sendinblue) and ConvertKit, focusing on pricing, features, ease of use, and who each tool is ideal for.
Click here for free sign up.
1. Pricing Models: Email Volume vs. Subscriber Count
Brevo
- Pricing: Based on monthly email sends—not subscriber count
- Free Plan: 300 emails/day (~9,000/month), unlimited contacts
- Starter Plan: $9/month for 5,000 emails; scalable via add-on credits
- Business Plan: $18/month for 5,000–1,000,000+ emails; includes full-featured automation
- Click here for free sign up.
Pros:
- Predictable costs even with large contact lists
- Includes transactional email and SMS capabilities
- Free plan supports automation workflows up to 2,000 contacts
- Click here for free sign up.
ConvertKit
- Pricing: Based on number of subscribers
- Free “Newsletter” Plan: Up to 10,000 subscribers, unlimited emails, 1 automation
- Creator Plan: Starts at $29/month for up to 1,000 subscribers; increases with list size
- Creator Pro: $59/month for advanced analytics, referrals, forms
- Transaction Fee: 3.5% + $0.30 on digital sales
Cons:
- Costs rise steeply as subscriber count grows
- No built-in transactional email support
2. Email Editors & Template Choices
- Brevo offers three editors: drag-and-drop, plain text, and HTML—plus a large library of mobile-responsive templates
- ConvertKit focuses on plain-text emails; includes 3 basic templates and markdown-style editing
Bottom Line: If you prefer visually driven campaigns, Brevo has the edge. ConvertKit works best for creators who prefer minimal, text-based communications.
3. Marketing Automation & Workflows
- Brevo: Advanced visual workflows with conditional logic, if/then branching, and multi-step sequences
- ConvertKit: Solid automation focused on creator funnel flows, tagging, and rules
Both platforms support robust automation, but Brevo offers a more comprehensive toolkit including transactional workflows.
4. Transactional Email & Multi‑Channel Features
- Brevo includes transactional email (API/SMTP), SMS, WhatsApp, push notifications, chat, CRM, and landing pages all in one platform
- ConvertKit lacks built-in transactional email, requiring third-party integrations; also doesn’t support SMS, chat, or push notifications
5. Integrations & App Ecosystem
- Brevo: 58 native integrations, including e-commerce, CRM, live chat, and marketing apps
- ConvertKit: Over 320 integrations via Zapier and direct connections, covering creator tools, commerce, and more
6. Deliverability & Reporting
- Brevo: Offers real-time reporting, heatmaps, send-time optimization, device/geo tracking
- ConvertKit: Provides basic analytics (opens, clicks, unsubscribes) on Free plan; Creator Pro adds advanced reports and deliverability insights
7. Support & Resources
- Brevo: 24/7 multi-channel support (email, chat, phone on paid plans); strong documentation
- ConvertKit: Free users get community support; paid plans include email/chat support, Creator Pro offers priority support but no phone channel
8. Ideal Use Cases
| Best For | Brevo | ConvertKit |
|---|---|---|
| Large contact lists & transactional email | ✅ | ⚠️requires add-on |
| Visual campaigns & templates | ✅ | ⚠️minimal templates |
| Creators & bloggers | ⚠️multi-channel needed | ✅funnel/tag focus |
| Embedded commerce features | ✅ | ✅but charges fees without transaction tools |
9. Real‑World User Feedback
- Brevo users praise its affordability, flexibility, and high deliverability; note that onboarding can be a hurdle
- ConvertKit users appreciate its focus on creators and automation tagging—though some report features are overly simplistic
10. Summary Comparison Table
| Feature | Brevo | ConvertKit |
|---|---|---|
| Free Plan | 300 emails daily, unlimited contacts | 10,000 subs free, 1 automation |
| Paid Entry Price | $9/month (5k emails) | $29/month (1k subscribers) |
| Automation Logic | Advanced workflows & branching | Funnel/tag-based but less visual |
| Editors/Design | Drag & drop, HTML, templates | Plain-text focused |
| Transactional Email | Included in all plans | Not included; needs third-party |
| SMS/Chat/Push Support | Included | Not available |
| Integrations | 58 native integrations | 320 via Zapier |
| Analytics & Reporting | Advanced analytics, heatmap | Basic free; advanced only in Pro |
| Support | 24/7 multi-channel support | Community + paid email/chat |
❓ Frequently Asked Questions (FAQs)
Q1. What is the main difference between Brevo and ConvertKit?
A: The key difference lies in their pricing and focus. Brevo charges based on email volume and offers multi-channel marketing tools, while ConvertKit charges based on subscriber count and is tailored specifically for creators and bloggers.
Q2. Which is more affordable: Brevo or ConvertKit?
A: Brevo is generally more affordable for users with large contact lists but fewer email sends. ConvertKit can become expensive as your subscriber list grows, especially if you’re not sending many emails.
Q3. Does Brevo support transactional emails?
A: Yes, Brevo offers built-in transactional email capabilities such as order confirmations, password resets, and shipping updates—available on all plans including the free tier.
Q4. Is ConvertKit better for creators?
A: Yes, ConvertKit is built with creators in mind. It offers powerful tagging, simple automation, and monetization tools like paid newsletters and digital product sales, making it ideal for bloggers, YouTubers, coaches, and course creators.
Q5. Can I use Brevo for SMS marketing?
A: Absolutely. Brevo supports SMS, email, push notifications, and even WhatsApp campaigns, giving you a full multi-channel marketing solution in one platform.
Q6. Does ConvertKit allow visual email design?
A: ConvertKit emphasizes plain-text emails for higher deliverability and personal feel. While it supports some formatting, it lacks advanced visual design tools or pre-built templates.
Q7. Can I switch from ConvertKit to Brevo (or vice versa)?
A: Yes, both platforms allow easy data export/import. You can transfer your contacts, tags, and sequences with CSV files or third-party migration tools like Zapier or Make.
Q8. Which platform is better for automation workflows?
A: Brevo offers more advanced, multi-step visual workflows with conditional logic. ConvertKit provides powerful but simpler automation based on tags and actions, ideal for funnel building.
Q9. Which platform has better email deliverability?
A: Both offer strong deliverability rates. However, Brevo provides more technical tools for managing sender reputation, such as dedicated IPs, SPF/DKIM setup, and sender score tracking.
Q10. Is Brevo or ConvertKit easier to use for beginners?
A: ConvertKit has a cleaner interface and is easier for non-tech users, especially creators just starting with email marketing. Brevo is slightly more complex due to its broader feature set, but offers more scalability.
✅ Final Verdict
- Choose Brevo if you want flexibility, robust visual design, transactional messaging, and multi-channel support—all without being penalised for a large list of contacts.
- Opt for ConvertKit if you’re a blogger or creator who values clean funnel-based automation, ease of use, and plan to monetize content—but be prepared for subscriber-based pricing and sales fees.
Ultimately, both platforms serve important niches, but Brevo’s scalable pricing and marketing breadth make it a strong contender for businesses of all shapes and sizes in 2025.
Click here for free sign up.
