Brevo Plans & Pricing 2025: Guide for Smart Marketing Decisions
Choosing the right marketing platform often boils down to one critical question: how much does it cost, and what value do you get? Brevo (formerly Sendinblue) offers a transparent and scalable pricing model, charging by monthly email volume rather than subscriber count. Let’s break down the current plans and help you pick the one that’s right for you.
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📌 Brevo’s Pricing Structure: What You Need to Know
- Email volume-based pricing — pay for emails sent, not contacts stored
- Monthly or annual billing — choose annual to save roughly 10%
- Optional add-ons — remove branding, add users, enable custom IP or SMS/WhatsApp credits
🧭 Plans Overview
| Plan | Price (from) | Monthly Emails | Core Features |
|---|---|---|---|
| Free | $0 | 300 emails/day (~9,000) | Email editor, templates, transactional email, SMS/WhatsApp pay-as-you-go |
| Starter | $9/month | From 5,000/month | All Free features, no daily limit, branding removal add‑on, basic analytics, 24/7 email support |
| Business | $18/month | 5,000–1,000,000+ | Includes Starter plus automation, A/B testing, landing pages, predictive send, multi‑user (add‑on), phone support |
| Enterprise | Custom price | Unlimited | Enterprise-grade tools: sub‑accounts, SSO, dedicated support |
🆓 Free Plan
- Best for: Freelancers, side projects, or testing the platform
- Includes: 300 emails daily, unlimited contacts, drag‑and‑drop editor, templates, and basic features
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Starter Plan – from $9/month
- Breaks daily send limit; starts at 5,000 emails per month
- Includes branding removal (add‑on), basic analytics, and round-the-clock email support
- Ideal for small businesses ready for consistent campaigns
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Business Plan – from $18/month
- Adds marketing automation, landing pages, A/B testing, advanced stats & predictive sending
- Supports multi‑user access (add‑on) and phone support
- Designed for growing teams and eCommerce operations
Enterprise Plan – Custom Pricing
- Tailored for high-volume senders, agencies, and large organisations
- Includes SSO, advanced integrations, sub‑accounts, and a dedicated account manager
- Full flexibility and support based on your requirements
💡 Extra Options & Tools
- Pay-as-you-go credits for email/SMS/WhatsApp, valid without expiration
- Conversations (chat) platform: free or $15/user/month
- Sales (CRM) tool: free basic tier + $12/user/month Pro
- Dedicated IP: $251/year (included in Enterprise)
💡 Choosing the Right Plan
- Test with Free: Explore core tools like email editor and automation
- Upgrade to Starter: Removes limits, adds analytics and support
- Go Business: Get full marketing automation, team options, and advanced features
- Move to Enterprise: For custom integrations, security, and high-touch support
✅ Why Brevo Is Worth Considering
- Cost-effective: Emails sent, not stored contacts, determine price
- Feature-rich even at entry level: Automation, transactional emails, and SMS built in
- Scalable plans: No need to migrate as your business grows
📋 FAQ Snapshot
- What’s the daily limit on Free? 300/day (~9,000/month)
- Can I expand my Starter volume? Yes, by purchasing email credit packs or upgrading
- Is support included? Free: none; Starter: email support; Business+: phone support and more
🚀 Final Thoughts
Brevo offers clear, scalable pricing that aligns directly with your business growth—starting free and expanding as your needs evolve. Its robust feature set across all tiers—from email and SMS to automation and chat—makes it a compelling choice in 2025.
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